In customer communication, we operate on several levels.
The information we need to obtain from the customer is primarily collected automatically, without the intervention of the salesperson. It's also now standard for the customer to schedule meetings according to their availability and with access to the salesperson’s calendar.
Automation ensures smooth and continuous communication. When it's the customer's turn to respond, we use it to request the required information or notify the salesperson to reach out to the customer himself.
The third level is the salesperson’s direct email communication. This includes email templates, proper salutations in the right form of address, and the ability to track whether the recipient has opened the email and what they may have clicked on.