From frustration to scalability: how Enpal accelerated processes and increased productivity 4 times
The fast-growing German company set up Pipedrive based on the experience of its legacy CRM systems. And that almost proved fatal. We helped them to turn the whole situation around and in a short while reconfigure the entire system for higher satisfaction and, most importantly, better scaling in the future.
About the client
Fast-growing startup 500-1000 employees 900m € revenue (2023) 2.4bl € valuation (2023) Category: 100-500 Pipedrive users
How did we proceed?
Enpal, a fast-growing startup with 500 to 1000 employees and an annual turnover of €900 million, approached us with the problem that their current Pipedrive setup was not working effectively. It was clear that they needed the ability to scale their business due to a large increase in demand for their products and services. Their existing CRM setup was inefficient and too manual, which limited their ability to measure performance and process orders quickly and efficiently.
Initial analysis is the basis
After initial analysis, we identified several critical errors in the Pipedrive setup that were preventing Enpal from realizing the full potential of the CRM system. We were ready to help thanks to the high level of cooperation from the Enpal team. The first step was to set up communication channels to quickly exchange information and escalate issues and problems, which was crucial given the short timeframe to deliver the new solution.
Even complex things are easy in Pipedrive
Enpal's sales cycle is very complex and includes lead validation, qualification, customer needs definition, ROI measurement, financing, feasibility, delivery and grant processing. We have broken this cycle down into individual teams and set up the right processes and pipelines. Each team now has its own KPIs and works in its own pipeline, allowing for a seamless handover of work between teams through automation.
More teams in Pipedrive as a bonus
The Presales team is now able to qualify leads and schedule appointments with salespeople faster by validating available appointments in calendars. Salespeople can generate professional presentations for customers with one click and quickly update them when input changes.
Additional teams have been equipped with custom pipelines, speeding up the order process and increasing accountability and ownership of the process. With the right training, Pipedrive now processes thousands of leads per day, allowing Enpal to respond quickly to customer needs and improve the customer experience.
We needed help with the entire setup of Pipedrive to make it more responsive to rapidly growing demand. Thanks to Giving, we were able to flip our processes in less than a month and restart massive growth that is now manageable.
Enpal
Conclusion
Enpal's case study shows how crucial it is to implement the right CRM system to scale a business effectively. With Pipedrive and its proper setup, Enpal was able to increase efficiency, handle more leads and improve customer experience. This success proves that the right choice and implementation of a CRM system can bring significant improvements to business processes and drive business growth.
Which could now be checked in
It has been replaced by automation.
Added to Pipedrive for greater trader efficiency
Interested in a custom solution?
We'll connect with you, walk you through your processes and tell you how successful companies do things. If you're interested, we'll show you how to proceed and help you with your entire digital transformation process.
