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Presales

Every deal starts at the Presales stage.

This involves generating enquiries, qualifying them and communicating between you and the potential customer before a salesperson or consultant steps in.

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More enquiries

We will increase the number of customers who are or should be interested in you. We will then prepare them to be approached by your dealers.

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Higher order value

Throughout the process, we prioritise customers who are expected to have a higher order value.

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Higher closure rate

Using AI and your historical data, we calculate the probability of a deal's success and add the steps needed to close.

The three pillars of Presales

Lead generation

Create a list of potential buyers according to your historical data.

Qualification of leads

Inquire more about potential customers and their scoring. According to the scoring follows the prioritization for marketers.

Lead heating

Before the actual outreach, you'll conduct a lead warm-up - a process in which you automate the introduction and let the potential customer choose whether they're interested and in what. This saves the marketer the most time.

Lead generation

No more random searches for potential buyers of your products and services.

This route is not only inefficient, but also time-consuming and therefore expensive. Lead generation takes care of generating new opportunities constantly according to your data. The system searches for similar companies you have had success with and adds it to the CRM for subsequent qualification.

The amount of new opportunities is adjustable by the salesperson - ideally, the salesperson focuses on the open deals they are closing and opening new ones already ready for their call.

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Qualification of leads

After generating leads for your services or products, information from freely available databases is pulled from the company's size, number of employees and turnover, as well as data on decision-makers. In addition, it is also possible to engage modern sources of information that are freely available or chargeable.

This is followed by filtering and prioritization according to historical data. The trader still does not access this contact. Everything is done automatically in the background.

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Lead heating

The aim is to provide potential customers with relevant and valuable information that will gradually lead them to a purchasing decision. This strategy is particularly important in B2B marketing and when selling more complex or expensive products and services.

Sequential emailing campaigns are commonly used. The responses to these are followed by other communications going to the client.

Only when there is interest in further information or outright purchase does the activity move to the marketer. And the sales process then moves to the sales/sales phase.

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Want help with your Presales phase?

Take advantage of our experience. You don't have to spend hours testing different tools, processes and approaches. We'll make sure you start closing new business as soon as possible.

Shoptet
Rohlig
Profesia
Fortuna
Royaldent
Cleverfarm

FAQ

What are presales activities?

Presales activities include all activities that take place before the actual sale of a product or service. These activities include identifying and qualifying potential customers, preparing and presenting proposals, product demonstrations, technical support, creating customized solutions and preparing for tenders.

What is the difference between presales and sales phase?

Presales focuses on preparing and supporting the sales process, while sales focuses on closing the deal and selling the product or service. Presales activities help create opportunities and prepare potential customers to buy, while sales activities turn those opportunities into actual sales.

Why are presales activities important?

Presales activities are key to successful sales because they help identify customer needs, create value propositions and build trust. Quality presales activities can significantly increase the chances of closing the deal and improve the overall customer experience.

Interested in a custom solution?

We'll connect with you, walk you through your processes and tell you how successful companies do things. If you're interested, we'll show you how to proceed and help you with your entire digital transformation process.

Contact us
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Tomas Wiesner CEO | Dáváme s.r.o.
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