Case-Study: How REAS changed the property sales market with Pipedrive

How REAS changed the property sales market: a story of transformation with Pipedrive

REAS, a project of Nexter, connected those interested in selling real estate with the best brokers thanks to the sophisticated CRM system Pipedrive and the REAS.cz platform itself. Read how we helped create a transparent and efficient real estate market.

#Presales #Sales #Automation #Implementation

The Problem

The moment of selling a property only happens maybe once in a lifetime - that's why it's necessary to have a database with millions of people
It is necessary to work with potential sellers over the long term - to offer them a service that will bring them value and that they will want to work with and, most importantly, have confidence in
There are hundreds of thousands of properties, you need to keep your database up to date
Finding a quality broker who really helps with the sale is a challenging process

Solution

Analysis of processes and needs and selection of the right CRM
Automation of activities
Integration with the Land Registry
Lead qualification and lead management
Emailing campaigns
Real estate database
Screening of brokers
Evaluation and reporting of activities at all levels

Benefits

Ability to process hundreds of leads per day
Qualifying thousands of sales opportunities for brokers monthly
Creating a database of the entire real estate market with regular updates
Increase efficiency for sellers and brokers in terms of process and marketing
Qualifying really good brokers and increasing their annual sales

About the client

number of employees 25-50

turnover 60 million crowns

Nexter started as a company that became famous for its Real Estate Atlas - a public database of real estate sales including prices displayed on a map. After media coverage and a dispute with the Land Registry, Nexter focused on qualifying potential property sellers.

They created REAS.cz, a service that values properties for free and provides data updates over time. With this service, users have an overview of the real estate market and can decide when and for how much to sell their property. REAS.cz connects interested parties with only the best brokers in the region.

Brokers thus receive more inquiries and can significantly increase their sales. For some brokers, commissions from REAS.cz exceed one million crowns per year.

The long story of what all the work was about

Nexter faced several challenges:

Qualifying leads: The need to effectively qualify and manage leads.

Lead managementManaging and utilizing leads throughout their lifecycle.

Emailing campaigns: The need to effectively reach out to potential customers with relevant offers.

Real estate database: Integrating with the Land Registry and managing the property database.

Screening of brokers.: Searching for and evaluating the best brokers.

Activity logs: Keeping records of telephone contacts and other activities.

Generating documents.Automating document creation and management.

Sales forecasting.Analysis and prediction of market trends.

In order to be able to provide the maximum quality of service to prospects, the founders of this service needed a quality CRM. Thanks to Giving, they chose Pipedrive for its ease of use, very good adaptation to their business processes, the possibility of integrations to third party tools, and the ability to automate most of the processes not only within the CRM itself, but also in the communication with sales prospects and brokers themselves.

The implementation involved several key steps:

Analysis of existing processes: identifying key points for optimization and highlighting them in the new CRM system.

Selection and setup of the new CRM system: Pipedrive was selected for its flexibility and ability to be customized to Nexter's specific needs.

Implementation of automated processes: creation of automated workflows for lead qualification, contact management, activity scheduling and document generation.

Integration with the land registry: linking the CRM system to the real estate database for efficient data management and updating.

Employee training.

Pipedrive enabled Nexter to collect data on property owners throughout the contact history. He also used this CRM for phone contact, call notes and scheduling other activities.

What does the client say?

I can't imagine how we would be able to work well with millions of leads to sell their property without Pipedrive CRM. It has taken the customer experience of selling a home or condo to a new level - both professionally and in terms of making sure the owner doesn't get burned when selling with a broker.

Hynek Husník, founder of Reas.cz (Nexter s.r.o.)

Conclusion

Nexter's case study shows how crucial the correct implementation of a CRM system is for the effective management of business processes in the real estate sector. Thanks to Pipedrive and its proper setup, Nexter was able to create a transparent real estate sales market, increase efficiency, improve internal communication and provide better service to its clients. This success proves that the right choice and implementation of a CRM system can bring significant improvements to business processes and support company growth.

650 Leads

processed on average by Nexter every day

2000

Quality business opportunities for brokers monthly

15% of people

Thanks to automation, only about 15% of people are needed, compared to the situation where everything would be done manually.

Interested in a custom solution?

We'll connect with you, walk you through your processes and tell you how successful companies do things. If you're interested, we'll show you how to proceed and help you with your entire digital transformation process.

Tomas Wiesner CEO | Dáváme s.r.o.