Proper tracking and evaluation of sales activities is key to effectively managing the sales process and achieving business goals.
Company-wide statistics such as number of inquiries processed, win/loss ratios. In pieces and volumes.
Statistics for the sales department - sales cycle velocity, number of open opportunities in pipeline, sales team performance, weekly/monthly/annual plans and their execution.
Statistics for individual salespeople - conversion ratios between phases. Reasons for losses, sales forecast, average deal value.
Tracking and analyzing these reports and statistics is essential to effectively manage the sales process. They enable salespeople and managers to make informed decisions, optimize sales strategies and achieve better results.